Brand identity and visual design
Kascha-C is a small and energetic company from Eindhoven focussed on high-quality fashion asseccories.The founders Karin van Dijk and Marscha de Rond asked us to design a brand identity and to create a system that can grow with their business.
We designed a clean and simple brand identity, capable of representing different fashion accessories. The design is build around the ‘C’, using it’s form and angle to create a powerful but subtle statement. All branded items, like packaging, brochures and stationery use the characteristic shapes of the logo, for example by adding the rectangle shapes of the 'C', or by removing a corner. This aspect of the corporate identity in combination with the Kascha-C photography and use of colour creates a highly recognizable brand.
Welcome to the colourful world of Kascha-C.